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Sao Paulo, Brazil | Published on: August 22, 2012
Social media pitch
AgentPiggy unveiled today a re-design of the platform & new features to give more control and info to parent http://pr.co/p/000pnb
Summary
AgentPiggy (www.agentpiggy.com), the first online piggy bank launched in Latin America, unveiled today a re-design of the platform looking to simplify users’ navigation, to give more information to kids and parents about their money and to deliver a more attractive and fun graphic design for kids. These features and changes were presented at the “The Next Web Conference” that took place in Sao Paulo, Brazil.
Details

AgentPiggy unveils new user-friendly design and new features

This re-design, started thanks to the feedback obtained during the beta phase, looks to give better parental control and a more appealing design for kids.

FOR IMMEDIATE RELEASE – PARA PUBLICACIÓN INMEDIATA

SAO PAULO, BRASIL – August 22nd 2012. AgentPiggy (www.agentpiggy.com), the first online piggy bank launched in Latin America, unveiled today a re-design of the platform looking to simplify users’ navigation, to give more information to kids and parents about their money and to deliver a more attractive and fun graphic design for kids. These features and changes were presented at the “The Next Web Conference” that took place in Sao Paulo, Brazil.

This overhaul, made possible thanks to the feedback obtained during the beta phase and the advice of experts in usability and design of Silicon Valley, looks to highlight those sections that were used the most and to remove the less used features.

“The idea of these changes is to refresh the site. Previously we grew in features in a quick but unorganized way. With this re-design we look to go back to our original idea: that educating kids about money should be as easy as possible for families”, explains Pablo Ambram, founder and CEO of AgentPiggy.

Some of the most important modifications made are aimed to make navigation easier for parents. Now the parents’ dashboard is a decision center where parents can answer “Yes” or “No” to any request or action made by their kids without having to navigate from one place to another.

Other changes made are aimed to deliver more information to kids and parents. The result of this is the “Report card” which delivers all the history of the kids’ account, how many challenges were completed in a given month, from where the kids’ money came, among other data. Also, an algorithm was created which assigns a grade to the kid, according to the challenges made, giving the child tips and advices encouraging him to do those tasks in a more efficient way.

Finally, other changes are the inclusion of a "Wishlist" which allows kids to set three goals for his savings, indicating how much money they need to reach that goal and a graphic design overhaul made to make the platform more visually attractive to kids.

About AgentPiggy

AgentPiggy is a virtual piggy bank that aims to help families teaching their kids healthy financial habits like saving, responsible spending and sharing, through challenges proposed to kids by their parents. AgentPiggy is the first platform of its kind launched in Latin America where it has garnered significant praise from press, experts and innovation contests.

AgentPiggy was founded by two entrepreneurs. One of them is the Argentinian Pablo Ambram, economist from the Universidad de San Andrés, Argentina. He worked for many years as a developer programming and selling financial software to banks from Ecuador, Costa Rica and Panama. In 2010, he was accepted by the Founder Institute where after several iterations, he created the idea of AgentPiggy.

In 2011, the Ecuadorian Maritza Lanas, joined the founding team. Maritza has an MBA from the Universidad de Palermo, Argentina and she worked for more than 3 years in the Regional Government of Pichincha, Ecuador, a position she resigned to join the AgentPiggy team on 2011.

On April, 2011 AgentPiggy was selected by Start-Up Chile earning a subsidy of 40,000 dollars and the possibility of starting and developing the platform in the country.  They stayed in Chile and from then on, the prizes and recognition followed: At the end of 2011, AgentPiggy was selected by the contest “Movistar Innova” (contest hosted by Telefonica, one of the biggest telecommunication companies in the world) and the “Desafío BBVA Innova 2011” (hosted by BBVA one of the biggest banks in Latin America).

A new year came and more awards followed: At the beginning of 2012, AgentPiggy was selected as one of 10 startups in the widely-known Wayra contest and in June of the same year was selected as the “Chilean Startup of the Year” in the “The Next Web awards”.

Quotes
“The idea of these changes is to refresh the site. Previously we have grown in features in a quick but unorganized way. With this re-design we look to go back to our original idea: that educating kids about money should be as easy as possible for families”

— Pablo Ambram, founder and CEO of AgentPiggy.